Surakarta, Indonesia – June 24, 2025 – PT Herdento Global Solusi, a leading provider of brand management and strategic consulting services, is pleased to announce the successful delivery of an expert lecture on the “Fundamentals of Brand Management” at Universitas Sebelas Maret (UNS). The session was presented by Johannes Pandhito Panji Herdento, Lead Consultant and Customer Experience Strategy Design Expert at All Nippon Airways (ANA), as part of UNS’s ongoing commitment to advancing business education and industry collaboration.
The lecture provided UNS students with a comprehensive overview of brand management principles, emphasizing the strategic importance of building, positioning, and sustaining strong brands in today’s competitive marketplace. Key topics included:
- Definition and Essence of a Brand: Exploring the core attributes that distinguish a brand beyond its functional offerings.
- Brand Identity and Positioning: Analyzing the critical components of brand identity, including visual elements, values, and unique selling propositions, as well as effective positioning strategies in both digital and physical channels.
- Brand Equity: Discussing the four pillars of brand equity—awareness, perceived quality, associations, and loyalty—and their impact on long-term business success.
- Delivering Brand Value: Highlighting the importance of both functional and emotional value in shaping consumer perceptions and fostering brand loyalty.
- Brand Communication and Experience: Examining the role of consistent storytelling, heritage, exclusivity, and customer experience in reinforcing brand strength and differentiation.
Johannes Pandhito Panji Herdento stated, “It was an honor to engage with the talented students of UNS and share practical insights into the art and science of brand management. We believe that equipping future leaders with these foundational concepts is essential for driving innovation and excellence in the industry.”
PT Herdento Global Solusi remains committed to supporting educational initiatives and fostering collaboration between academia and industry. The company extends its gratitude to Universitas Sebelas Maret for the opportunity to contribute to the professional development of its students.
UNS:
https://payway.uns.ac.id/site/product-detail?id=4869
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